GCA had an opportunity to both sponsor and be present at Plastic Waste Free World Europe, which was held in Cologne, Germany on November 8 and 9, 2022. The topic of Vig Kannan’s speech at the event was “Digitalization in Green Supply Chain,” which garnered a lot of interest. The discussion focused on how to process digitization, particularly with the use of blockchain technology, which can be leveraged to address inefficiencies in supply chain operations, transportation, and regulatory reporting.
He emphasized how the application of blockchain technology in supply chain networks for physical, informational, and financial flows can assist in creating trusted and verified records which in turn helps in establishing brand credibility for the manufacturer. The debut of Matterra, GCA’s proprietary compostable materials library (http://matterra.io), gathered a lot of attention from innovators who were interested in listing their materials on the Mattera platform, which included companies like Traceless, Xampla, and Outlander materials.