The Future of flexible packaging
A trend in the packaging industry that cannot be ignored is the growth of flexible packaging. This type of packaging refers to a package made of flexible materials that can be molded into various shapes depending on the product. Most commonly, we think of pouches, but flexible packaging also refers to packaging liners, overwraps, bags and more. Flexible packaging is a great solution for snacks, baby food, pet food, detergent packs and more. Flexible packaging can be found in just about any industry, thanks to the lightweight yet durable, portable format, easy open and reclose and shelf life extension it offers. More and more brands are looking to offer consumers on-the-go options to accommodate their busy lifestyles.
Consumer Preference for Flexible packaging
Consumers are becoming more aware of the packaging of a product when it comes to making a purchasing decision.The increased customer preference for convenience goods is one of the key drivers boosting flexible packaging. Products that are simple to access, hold, carry, use, and dispose of are in high demand because of changing customer preferences brought on by smaller home units, this favors product packaging that fits with modern lifestyles.The trends have shown consumers are willing to pay more for packaging benefits such as product protection and sustainability. Flexible packaging offers all these benefits on top of being a cost-effective packaging solution. The increase in demand for flexible packaging can be tied to some key market trends such as accommodating the millennial on-the-go lifestyle demand for single-serving food and beverage options. Flexible packaging also allows the products to be stored in a durable, portable and lightweight package, which makes them perfect for toting in a purse, bag or backpack.The advanced packaging styles and versatility offered
with flexible packaging such as collapsible/reusable pouches and bag-in-box options are raising the usage of this packaging style. Flexible packaging has become a popular package option for eCommerce shoppers and brands. With more people shopping online now than ever due to the COVID-19 pandemic, the benefits of online shopping continue to grow.
The Future of flexible packaging
The growth of flexible packaging shows no signs of slowing down with more and more consumers looking for packaging benefits. This is going to put companies and brands in the position to consider flexible packaging as an option to accommodate consumers’ requests. The future for flexible packaging is bright. Flexible packaging
offers a number of sustainability advantages across the entire packaging value chain including transportation benefits, high product-to-package ratio, and life cycle analytics demonstrating reduced carbon, greenhouse gas emissions, and water use, versus other packaging formats. Companies will also need to embrace triple bottom line thinking; considering not only economic and environmental elements, but social implications as well. Many of the hot button issues around marine debris, litter, and sustainability have strong social components to them,
which will continue to be a more important consideration in the future. Consumers are seeking transparency in products and packaging and are increasingly using their voice to drive change. The path forward for flexible
packaging and further expanding its sustainability credentials will require industry collaboration. Collaboration will help bring forward next generation technologies in biobased materials, consumer education, and mono-material structures. All are disruptive and have the ability to greatly impact flexible packaging. Sustainability
is a journey. As soon as one goal is achieved, another opportunity will present itself. The flexible packaging industry needs to embrace that journey, as Lao-Tzu once said, “A journey of a thousand miles begins with a single step.
