Our team had the opportunity to display our products at Paper One 2024, after a successful presentation at Paper One 2023. This time, the event was held in Abu Dhabi for the first time, instead of the usual venue in Sharjah.
Team was fully prepared about the event, but sometimes God has other plans and we must prepare ourselves to go as per God’s plan. Dubai and Abu Dhabi received the highest rainfall in 75 years, resulting in clogged roadways, diverted air routes and many cancelled meetings. This did not deter our team from making the most of the meetings that we had and we were able to generate good leads in the carry and wrap segment, some of which are close to conversion. Chuk was also displayed at the event, although some important meetings related to food service were cancelled because of the rains.
We look forward to more activities in the Middle East as it becomes one of the most important markets for us in terms of export; both for food carry as well as Chuk.