Pakka Limited, formerly known as Yash Pakka Limited, a manufacturer of compostable packaging solutions, has launched an art-centric brand campaign in Ayodhya. Ahead of the much-anticipated Ram Mandir inauguration, the campaign aims to raise awareness about cleanliness in the holy city. Themed around ‘Cleanliness is Service’ and ‘Cleanliness is Abundance’, the campaign echoes the Indian Government’s “Swachh Bharat Abhiyan” initiative spearheading UP government’s Single Use Plastic Free Ayodhya Campaign – RACE. Pakka’s campaign is centered on adorning Ayodhya with vibrant illustrations depicting the ‘Swachhta hi Seva’ motif. The campaign was covered by TOI, The Financial Express, ET Now, Exchange4Media, Free Press Journal and many more. You can read the full article in the below link:
https://www.passionateinmarketing.com/pakka-launches-artful-cleanliness-brand-campaign-in-ayodhya/