Pranay Pasricha, the Brand Head, recently grabbed a remarkable opportunity to represent Chuk and Pakka at the World Sustainable Development Summit 2024, hosted by TERI. During the event, Pasricha actively participated in a panel discussion focused on the “Challenges and Solutions to Reduce Plastic Pollution.” The session proved highly informative, offering insights into the comprehensive value chain of plastic products, spanning from design to end-of-life considerations. He highlighted the importance of understanding and addressing every stage of the process to achieve meaningful sustainability goals. Notably, the discussion also shed light on various government initiatives aimed at curbing plastic pollution, emphasizing the collaborative efforts required from both industry and policymakers. Overall, his participation in this enlightening session showcased Chuk and Pakka’s commitment to sustainable practices and contributed valuable knowledge to the global dialogue on mitigating plastic pollution.