Hello from Chuk
To a large extent I have been procrastinating the hardest job of giving updates to all of you about Chuk. It’s hard not because of the lack of updates, but because I am not a good writer and that makes it super difficult.
So before I get started I would like to thank all of you for entrusting us with such a great brand. I will sound corny when I say the last six months have been super exciting for Chuk. But the reality is nothing short of exciting to be very honest. We have had a rollercoaster ride, to put it mildly; between hitting the highest ever sales numbers to being hit with product demands that we could not cope up with, it feels like we have seen it all, all within a span of 3-4 months. But we also know that the game is just starting to heat up. All the hard work the team had done in the last 4 years are coming to fruition now. The sales team is pumped up. The product team is rolling out a lot of tricks from under their sleeves. The supply chain team is expanding our horizons creating new capacities. There is a tonne of renewed energy and optimism.
I would not want to keep the entire article to just rosy buzz words. Perhaps it is important to explain all my tall claims:
On the sales front, we have slightly moved around our resources to focus on the largest cities and the largest customers in each city. This way all the key customers are getting more personalised attention from our sales and customer excellence teams. The relentless effort of the sales team combined with the unwavering support of the manufacturing team has resulted in record sales months. We have achieved 50% of our last year’s revenue numbers already in the first four months of this year. And the game is just starting.
On the product development front, we are working on some interesting ideas. Perhaps very interesting ones. Our first ever patent application for Chuk has been filed for a new product in the last quarter. We are working on a few additional ones as we speak. Our new range of delivery containers is winning awards and more importantly a lot of love from customers. And the delivery containers will have partners-in-crime, in delivery meal trays. Yes, these are coming too. In addition, a few product design upgrades. Please stay tuned for more details.
The biggest energy source for us now is what our supply chain team is working on. After a couple of learnings (aka, failures) it appears that we have found our holy grail with outsourcing. I am writing this article between calls with our supply chain team on trial updates from a factory far away from Ayodhya. Yes, we have been reasonably successful in running our delivery containers in a partner factory in Bangalore. And we have also identified two other factories that could help with our capacity growth. At our mother ship, we are adding new molds to meet the ever-growing capacities for our dine-in products. All at Godspeed. Well, to the best of our speeds.
So, yes, Chuk is doing well, with all your support and blessings. And the entire Chuk team thanks each and every one of you for your unwavering support and love. A big Thank You from all of us at Chuk.